You don't often look to large processing companies for wisdom and guidance on the food industry, but occasionally one will surprise you. Hellmann's is owned by a huge Anglo-Dutch multinational called Unilever. In the late 1990's the company stated that "sustainable agriculture" was now a corporate goal. For example it uses the Rainforest Alliance to assure its Lipton Tea comes from sustainable sources.
Hellmann's produced a short video about Canadian agriculture that's clever and full of important information, without getting preachy. (always a danger, even with this blog). It's less than three minutes long, and I promise, it will surprise you.
Here's the youtube link if the embedded video doesn't work: