Sunday, 10 April 2011

An Important Story Well Told

You don't often look to large processing companies for wisdom and guidance on the food industry, but occasionally one will surprise you. Hellmann's is owned by a huge Anglo-Dutch multinational called Unilever.  In the late 1990's the company stated that "sustainable agriculture" was now a corporate goal. For example it uses the Rainforest Alliance to assure its Lipton Tea comes from sustainable sources. 

Hellmann's produced a short video about Canadian agriculture that's clever and full of important information, without getting preachy. (always a danger, even with this blog).   It's less than three minutes long, and I promise, it will surprise you.

Here's the youtube link if the embedded video doesn't work:

http://www.youtube.com/watch?v=CRfjMOjrfnI


video

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