From the Island Farmer
The Big Get Bigger. Again.
I’m one of these irritating people who has never gone into a Walmart. I know it’s self righteous crap, and how lucky I am to have had work that paid well enough that I could take this stand. My strong feelings about this are not because I think consumers should be deprived of good value, it’s because the business model being used finds profits by ruthlessly squeezing producers, including farmers. Walmart now earns more than half its revenue from selling food, and Canada’s big food retailers Loblaws (Superstores here) and Sobeys have little choice but to try to play the same game. Now with Amazon buying Whole Foods and getting ready to take on Walmart, Lidl, a German grocer known for low prices invading North America, Costco doing what Costco does, and so on, food retailing is starting to resemble The Game of Thrones, and I worry that farmers will be like those disposable armies that end up slaughtered on the field of battle.
When I studied economics at university back in the late 1960’s (yikes) there were strong regulations called anti-trust laws to prevent companies from controlling too much marketshare. Canada lagged well behind the United States in “trust busting”, and we allowed banks, telecommunication companies, airlines and so on to get big in order to compete with American heavyweights. The thing is someone was paying attention, and the ability to control markets through raw economic power was considered wrong, and if too extreme, illegal. The thinking was this protected consumers by fostering more competition. I would argue it did the same for producers. Farmers on PEI talk about a time when there were a dozen buyers. Now for most there’s 1 or 2.
What does this mean? Research in both Canada and the U.S. show that while food prices have gone up by about 1000% over the last 40 years, the share that goes back to the farmer has been cut in half. It’s around 10% now. Some of that is explained by value added products that make food more convenient, bags of cleaned lettuce rather than heads for example, but the trend has been constant, and the market power of shrinking numbers of processors, brokers, and wholesalers is a main reason why. They do it because they can.
I was reminded by an article in the U.K. Guardian how this trend began. It started in the late 1970’s after Robert Bork, a failed U.S. Supreme Court nominee, wrote a book called The Antitrust Paradox. He argued that legally enforcing competition allowed inefficient companies and producers to survive. He wrote that anti-trust regulations should focus solely on “the welfare of consumers.” In other words, if consumers are getting good value because a very few dominant companies exercise their economic power, that’s just as it should be. Court scholars acknowledge that ”consumer welfare” remains ambiguous as a legal term, but this thinking has dominated U.S. Supreme Court rulings for decades now, and tells us why no one is blinking an eye about the recent mergers and acquisitions in the food industry, and no one will.
And don’t look to politicians to change any of this. With farmers now just 2% of the population politicians know they’d be crazy to question a system that promises such good value.
Farming and food prices have been central to economic development since the Second World War. As Canada industrialized government policy pushed farms to become bigger and more efficient. This freed up kids growing up on farms to become factory workers, and cheaper food gave families more spending power for industrial goods. Government programs backstopped farmers' incomes, but Canadian programs are nowhere near as generous as those in the U.S. And Europe.
More recently food prices have been discussed as social policy, especially the importance of food security for low income families. I think steps to raise incomes through a higher minimum wage, or a guaranteed annual income are better approaches to solve this than using it to justify cheap food at Walmart.
Am I picking on Walmart? Yup. Here's the thing. The Walton family, the main shareholders of Walmart, has amassed a fortune of $139 Billion as of April this year not by charging consumers too much, the historical reason to worry about abusive market power, but enforcing cheaper and cheaper prices from their suppliers.
With little market clout or bargaining power, the only defense for farmers is to work together to control over production. That's what United Potato Growers of Canada for example tries to do in open markets, and supply management achieves in regulated industries.
As for me I boycott Walmart. I’m sure it’s making a big difference.

Karl
is long gone now. I first met him when he was 75 and I was in my early
20’s. A farmer friend of mine who lived across the road from Karl’s farm
introduced us. Karl was born in Denmark near the start of the last
century. He had come to Canada in the mid 1920’s, an optimistic young
man in his own early 20’s, lured by the government of the day’s offer of
free land to farm. The land turned out to be in Manitoba, north of
Winnipeg. After a few years Karl moved to Southern Ontario where the
land was better and the winters were shorter and not as harsh.
When
my friend and I knocked on Karl’s door it was mid-afternoon and we were
ushered into the kitchen, the normal farm home visiting spot that
usually has its own convenient outside door. Karl had already been a
widower for a few years but some vestiges of a woman’s touch still
remained in the room with its old wooden chairs and worn linoleum floor.
His kids had long since grown up and left the farm, so Karl lived
alone. He was wearing the standard farmer work clothes: faded green work
pants and shirt, suspenders and a matching cap. Karl was old school so
his cap was plain, without the logo of some seed company or tractor
manufacturer.
Karl’s
attitude was old school too. He came from a time when farming was a way
of life rather than a job or a “career path”. He was cynical,
suspicious of politicians, suspicious of the government and anything
they did that resembled central planning, suspicious of bankers and
businessmen that set the prices and controlled the markets. His voice
had a tone of mild amusement, as did his expression and the twinkle in
his eye.
We
discussed the usual topics of interest to farmers: the weather, the
economy, politics and current events. I then asked him some inane
question about farming and how he got started and his answer has stuck
with me ever since. In many ways it sums up not just farming but much
about our modern world, the economy and life in general. He paused,
looked at me for a while as if to ask “are you serious?” and then
replied as follows:
“When
I started farming I grew some corn. I got a pig and built a shed for
it. I fed it the corn and shovelled the shit into a pile outside. The
next year I spread the shit on the field and grew more corn, enough to
feed a couple of pigs. I had a bigger pile of shit. I spread the shit on
the field and grew even more corn. I got a few more pigs so I had to
build a barn. The pile of shit got even bigger, so big that I had to get
a tractor with a loader to move it around and spread it on the field. I
grew a whole lot more corn, enough to feed way more pigs so I had to
put an addition on the barn. I have been doing this over and over again
every year for almost fifty years. Now I have a really big pile of
shit.”
Something Old Is New Again
First Published in Island Farmer
A century ago Islanders had
no choice but to buy local. In fact PEI had become a breadbasket for the
Maritimes and New England. For the last
fifty years, fuelled by free trade deals and international development schemes, a
global supply chain that delivers extraordinary value took over and consumers
became hooked on “the lowest price is the law”.
Now we're seeing a change again.
Large food retailers are responding to a growing interest in “local”,
and provincial governments here in the
Maritimes are announcing new efforts to get more consumers to think “local”
when food shopping. It’s a welcome
development that needs to go well beyond just promotion.
Last week PEI
announced the Food Security and Food
Education program. A $100,000 will be spent to supply 3 schools with fresh
local products, and give students more information about the importance of
nutrition, and where their food comes from. It's a start at ensuring that some
of the 1 in 5 students who come to school hungry are fed. "At the same time, we want to engage
Islanders in a conversation about where their food comes from and the efforts
of our hard working farming and fishing families" says Minister Alan McIsaac. New Brunswick has upped its game too. N.B. minister Rick Doucet wants to see a
local food culture develop in the province.
“The promotion of local food and beverages has been identified as a key
opportunity in the New Brunswick Economic Growth Plan” says Doucet
in a release. New co-operatives are
being developed to supply schools in the North-East. And
“Agri-food” as it’s come to be known even got high profile recognition
in the last Federal Budget.
What’s going on here? I think especially here in the Maritimes
other development initiatives that held promise like the energy sector, and
high tech, are stalled or failing, and
governments are looking for something they think can succeed . Obviously everyone has to eat, and the logic
of encouraging consumers to ensure food
dollars stay local and get re-spent here rather than being whisked off to South
America or China is pretty obvious, but that’s not to say that any of this is
easy. Don’t forget that large food
retailers, especially with in-store brands,
have spent decades playing down or hiding where packaged food comes
from, letting the brand and the price be the selling points. And there's this: consumers want choice and
don’t like to be told what to do. As Terry O’Reilly reminds us every week on
CBC Radio’s Under the Influence very smart marketers struggle to get the right
mix of information and emotional content to push people to buy products. There
is a hard core group of consumers with enough time and money who are
determinately local, but while
supporting the home team sounds good, cost will always be critical for many other families. I think Rick Doucet's idea of creating a
“culture” of local food buying is important, but that will take time.
That's why I think PEI's
new program is so important. A market is a very precious thing for farmers. A
market that assures a fair return is even better. There's a lot of public money
spent on food, not only in schools, but hospitals, prisons, nursing homes. Why
not use that money to support local farmers and meet environmental goals at the
same time. Make a percentage of these
purchases, say 10 to 15%, from organic farmers, and increase that over time.
Make crop rotations or soil organic matter a condition of purchase. “Pulling”
farmers into profitable markets with environmental standards would reward those
already farming sustainably, and give others more reason to change. “Pushing”
farmers to change with regulations or angry letters to the editor hasn't done
much but make farmers feel angry and isolated.
This will require a lot of
planning and some investment. Fresh produce and fruit is mostly available when
school is out, so proper storage will be important. Over time it will take
groups of farmers to meet the quantity required, so some kind of “hub” will be needed. The new provincial “free trade” agreement will have language about equal
access to government tenders which will complicate things. And if farmers are
payed a “fair price”, as they should be, there will be complaints that
taxpayers are being gouged.
Let's think about the
positive side. Small and medium sized
farmers will have the chance at more income security. Larger farmers will have
more reason to diversify, and turn away from commodity markets if they're not
getting a fair shake. Consumers and taxpayers will have a direct stake in
improving opportunities in rural areas, and protecting the natural resources we
all benefit from.
I don't want to seem
completely naive about this. PEI's small
population will always push our farmers into export markets dominated by larger
players, but if consumers and governments create demand for local food and food
products, there will be more food security at a time of climate change and
political instability, and economic security in rural areas. The food business is ruthlessly
competitive. Let's make sure as
consumers we're thinking hard about where our food dollars go. It's one of the
most important decisions we make every day.
Who Pays for Surpluses
First Published in Island Farmer
It was the National Post headline that
finally did it for me: “After a nuclear war, only cockroaches and supply
management would be left.” The vitriol
coming from mainly the national business media against supply management has
been astounding. It was unleashed with the bellowing of U.S. President “You Know
Who” at a news conference in Wisconsin, uttering his usual mix of hyperbole
(disgrace, disaster) and untruths. It
will end at a NAFTA negotiating table months from now, and it matters a lot to
Maritime farmers.
My interest in, and yes support for, supply
management comes not from being any smarter than anyone else, but how I look at
the food system. Most Canadians, and
Toronto based business writers, only see the back end of the food chain,
supermarket shelves, where price, competition, and variety can easily be
judged. And if a Toronto journalist
can’t get fancy European cheeses at rock bottom prices, then something must be
wrong. I’ve spent most of my time trying
to understand the front end, how
economics, history, environment, government and trade policies
affect primary producers. Yes farmers
always complain that times are tough, but that anxiety comes from having so
little control over what happens season to season. The weather, here and
elsewhere, disease and insect pressures,
politics, consumer tastes and so on are difficult
enough to control, but the real
challenge is this: thousands of small business people make decisions for
markets controlled by very few. The handful of processors, brokers, wholesalers,
and retailers have one interest, to pay
the least they can, to support their own business interests, and convince
consumers they’re getting good value, and they almost always get their way. The quickest way to assure low prices is a surplus, or at
least the perception of one. If farmers
are convinced prices aren’t going to improve, they’ll sell for what they can
get because the alternative is even
worse, getting nothing at all.
That’s what Canadian dairy farmers faced in
the 1970’s when there were fierce demonstrations demanding government action.
That’s what Wisconsin dairy farmers are facing right now. The Canadian solution back then (thank you
Eugene Whelan) was supply management. Limit
production to Canadian demand using quotas, and assure farmers a fair price
(based on costs of efficient producers).
And yes to make the system work high tariffs are used to keep cheaper imports
out. That’s what the “free traders” and
business media find so offensive. The
question that never gets asked is why are these imported dairy products
cheaper? Two words, taxpayer subsidies.
Wisconsin bills itself as “America’s Dairyland”. Between 1995 and 2014, Wisconsin dairy farmers received $1.2 Billion
(with a B) in subsidies under a variety of programs: “Milk Income Loss Payment”, “Market Loss Assistance”, “Market Income Loss Transitional
Payment”, “Dairy Economic Loss
Assistance Program”, “Dairy Disaster
Assistance”, and so on. They are asking
for more support as you read this. The continuing problem then and now, no surprise, surplus milk in the U.S., and over the last 18
months, world wide. Wisconsin dairy farmer Sarah Lloyd told CBC,
Canada isn’t the problem. "Suddenly,
everyone was pointing the finger at Canada, but that's not really what's going
on. We have overproduction here in Wisconsin, and we really need to address
that here at home.”
Here in Canada milk
producers receive no taxpayer subsidies. They get paid once by their dairy
processor. Yes many dairy products are
more expensive than in the U.S., but so are cars, booze, cell phones, airline tickets, I could go on.
Three more things you won’t read about in
the National Post or the Globe and Mail. The U.S.
already has a trade surplus in dairy products to Canada worth $400
Million (don’t forget that dairy farmers here produce to supply Canadians, not
compete in export markets). Most
American farmers use rBST, a controversial growth hormone outlawed in Canada,
which extends the time cows can be milked before being bred again. There are
human health risks, including increased levels of mastitis in these cows which leads
to more use of antibiotics. And lastly, something very important I think , is how low prices are forcing medium and
small dairy farmers in America out of
business. 25% of U.S. farms now produce
close to 90% of the milk supply. That means very large operations milking a
thousand cows and more. In Canada,
medium sized dairy farms (60-80 cows) can make it, especially if there’s good
breeding stock for extra income. These
are farms with middle-class incomes, paying
their bills, taking care of their land. We need more farms like that in the
Maritimes, not fewer.
I don’t expect Donald Trump to know much
about anything, I do blame many in the
Canadian media for their lazy, one-sided reporting on this issue. And to both, let’s not have
a nuclear war to find out what’s left.

